JOAH Lash Uprising Mascara - Volumizing, Lengthening, Washable, Blackest Black

Waterproof Volumizing Mascara

Revolutionary Volume and Length

Our waterproof volumizing mascara is a game-changer in lash care, designed to enhance your lashes with precision and care. The volume-maximizing brush ensures every lash is coated and conditioned, providing all-day volume, length, and lift.

Lightweight and Comfortable

Our mascara is ultra-light and buildable, thanks to our innovative Balloon Air Powder Complex. This complex creates weightless volume for all-day comfort, ensuring your lashes look and feel natural.

Cruelty-Free and Safe

Our formula is free from harsh chemicals like parabens and phthalates. It is cruelty-free, making it a kinder choice for both you and the planet.

How to Achieve Perfect Eyes

Step 1: Condition and Enhance with Boosting Primer

Start by applying our Boosting Primer to condition and enhance your lashes’ volume, length, and hold. This primer prepares your lashes for a more dramatic look.

Step 2: Apply Volumizing & Lengthening Mascara

Next, use our Volumizing & Lengthening Mascara for a dramatic, fanned volume. This mascara coats every lash, giving you a lush, defined look that lasts all day.

Step 3: Define Your Eyes

To finalize the look, apply an effortless smokey eye or eyeliner for added definition. This step will help you achieve a perfectly defined and dramatic eye look.

Easy Removal

Gentle Removal with Micellar Water

To remove your mascara, simply soak a cotton ball with our Love You Matcha Micellar Water. Hold the cotton ball against your lashes for a few seconds before gently swiping away the formula.

JOAH: Beauty with Everything You Like

JOAH stands for "I Like It" in Korean. We create our beauty products with all the ingredients you love, ensuring they are cruelty-free, crafted with only good-for-you ingredients, and available without breaking the bank.